MKTG (with Marketing CourseMate with eBook Printed Access Card)
by Lamb, Charles W.; Hair, Joe F.; McDaniel, CarlEdition: 5th
Format: Paperback
Pub. Date: 2011-02-24
Publisher(s): South-Western College Pub
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List Price: $54.96
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Summary
Created through a "student-tested, faculty-approved" review process with students and faculty, MKTG5 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners.
Table of Contents
| The World of Marketing | |
| An Overview of Marketing | |
| Strategic Planning for Competitive Advantage | |
| Ethics and Social Responsibility | |
| The Marketing Environment | |
| Developing a Global Vision | |
| Analyzing Market Opportunities | |
| Consumer Decision Making | |
| Business Marketing | |
| Segmenting and Targeting Markets | |
| Decision Support Systems and Marketing Research | |
| Product Decisions | |
| Product Concepts | |
| Developing and Managing Products | |
| Services and Nonprofit Organization Marketing | |
| Distribution Decisions | |
| Marketing Channels | |
| Supply Chain Management | |
| Retailing | |
| Promotion and Communication Strategies | |
| Promotional Planning for Competitive Advantage | |
| Advertising and Public Relations | |
| Sales Promotion and Personal Selling | |
| Pricing Decisions | |
| Pricing Concepts | |
| Setting the Right Price | |
| Technology-Driven Marketing | |
| Customer Relationship Management (CRM) | |
| Social Media Marketing | |
| Endnotes | |
| Name and Organization Index | |
| Subject Index | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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