List Price: $18.95
Select for Price
We're Sorry
Sold Out
We're Sorry
Sold Out
We're Sorry
Not Available
Summary
Increasing emphasis is now placed upon the need for cultural awareness in business communication. This innovative book re-examines the nature of culture, diversity, public relations and communicative effectiveness. It establishes a broad-based and culture-sensitive theory of communication for public relations. It goes on to analyze the influence of different cultural perspectives on public relations practice in internal communication, community relations, communicating with activist audiences and international programmes. Going beyond traditional views of culture and multiculturalism to develop a core concept of stigmatized differences, this book provides clear, practical guidelines for understanding and communicating in multicultural settings.
Table of Contents
Culture, Diversity and Public Relations | |
A Theory for Multicultural Public Relations | |
Communicating with Multicultural Internal Publics | |
Multicultural Community Relations | |
Communicating with Multicultural Activists | |
Cultural Diversity in International Public Relations | |
The Future of Multicultural Public Relations | |
Table of Contents provided by Publisher. All Rights Reserved. |
An electronic version of this book is available through VitalSource.
This book is viewable on PC, Mac, iPhone, iPad, iPod Touch, and most smartphones.
By purchasing, you will be able to view this book online, as well as download it, for the chosen number of days.
A downloadable version of this book is available through the eCampus Reader or compatible Adobe readers.
Applications are available on iOS, Android, PC, Mac, and Windows Mobile platforms.
Please view the compatibility matrix prior to purchase.