Multicultural Public Relations : A Social-Interpretive Approach,9780813829401

Multicultural Public Relations : A Social-Interpretive Approach

by
ISBN13: 9780813829401
ISBN10: 0813829402
Format: Hardcover
Pub. Date: 2000-10-01
Publisher(s): Blackwell Pub Professional
List Price: $38.99

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Summary

A reference bringing brave new perspectives to the subject of worldwide communication and addressing such important topics as multicultural community relations, new technologies and multicultural public relations, and communication with multicultural activists. For students and practitioners alike. DLC: Public relations.

Table of Contents

Preface ix
Preface to the First Edition xi
Culture, Diversity and Public Relations
3(20)
Changing Populations
6(3)
Domestic Trends
6(2)
International Trends
8(1)
Culture and Multiculturalism
9(6)
Culture as Meaning Systems
9(1)
Acquisition of Culture
10(2)
The Scope of Culture
12(1)
The Multiculturalism Debates
13(2)
Reframing Diversity
15(4)
Diversity as Stigma
16(1)
Diversity as Variation
17(2)
Defining Public Relations
19(1)
Summary
20(3)
A Theory for Multicultural Public Relations
23(18)
The Need for Theory
24(1)
The Nature of Public Relations Communication
25(7)
Institutional Aspects of Communication
25(1)
Representational Aspects of Communication
26(2)
Ideological Aspects of Communication
28(1)
Integrational Aspects of Communication
29(1)
Cultural Aspects of Communication
29(3)
A Social-Interpretive Communication Theory
32(9)
Theoretical Assumptions
33(1)
Theoretical Propositions
34(3)
Intercultural Communication Effectiveness
37(4)
Communicating with Multicultural Internal Publics
41(16)
The Nature and Scope of Internal Publics
42(2)
Valuing, Managing and Communicating
44(2)
Building Multicultural Teams
46(4)
Organizational Entry
46(2)
Supervisor-Subordinate Interaction
48(1)
Training Activities
49(1)
Making and Communicating Decisions
50(1)
Managing Conflict Episodes
51(2)
Recognizing Diversity in Rewarding Performance
53(4)
Multicultural Community Relations
57(14)
Varieties of Community Relations
57(4)
Community and Social Responsibility
58(1)
Against Community Relations
59(2)
Cultural Diversity and Community Relations
61(3)
Community Relations as Genuine Dialogue
64(7)
Dialogic Outreach
66(1)
Leadership and Dialogue
67(1)
Dialogue and Conflict Management
67(1)
Dialogic Relationships
68(3)
Communicating with Multicultural Activists
71(16)
The Nature of Activist Publics
72(5)
Enacted Environments
73(1)
Interactivity and Interdependence
74(3)
Situational Factors: Disasters, Crises and Issues
77(5)
Disasters and Activism
77(1)
Crises and Activism
78(1)
Issues and Activism
79(3)
Establishing Dialogue with Multicultural Activists
82(5)
Many Clear Voices
82(1)
Trust and Credibility
83(4)
New Technologies and Multicultural Public Relations
87(16)
The Varieties of Technologies
89(3)
Online Databases
90(1)
Electronic Mail
91(1)
The World Wide Web
91(1)
Issues for Multicultural Public Relations
92(5)
Media and Depresonalization
93(1)
Identities in Cyberspace
94(2)
Cybercommunities
96(1)
Promoting Dialogue in the Digital Age
97(2)
Summary
99(4)
Cultural Diversity in International Public Relations
103(12)
Balancing Diversity and Uniformity
105(4)
Primary and Secondary Dimensions of Diversity
105(1)
Diversity versus Uniformity
106(2)
Bridging Diversity and Uniformity
108(1)
Control, Subjugation and Harmony Cultures
108(1)
Redefining Public Relations and Effectiveness
109(3)
Beyond Cultural Knowledge
112(3)
The Future of Multicultural Public Relations
115(8)
Training and Education
116(2)
Professionalism and Diversity
118(2)
Ethical Communication and Diversity
120(3)
References 123(16)
Index 139

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