Preface |
|
ix | |
Preface to the First Edition |
|
xi | |
|
Culture, Diversity and Public Relations |
|
|
3 | (20) |
|
|
6 | (3) |
|
|
6 | (2) |
|
|
8 | (1) |
|
Culture and Multiculturalism |
|
|
9 | (6) |
|
Culture as Meaning Systems |
|
|
9 | (1) |
|
|
10 | (2) |
|
|
12 | (1) |
|
The Multiculturalism Debates |
|
|
13 | (2) |
|
|
15 | (4) |
|
|
16 | (1) |
|
|
17 | (2) |
|
Defining Public Relations |
|
|
19 | (1) |
|
|
20 | (3) |
|
A Theory for Multicultural Public Relations |
|
|
23 | (18) |
|
|
24 | (1) |
|
The Nature of Public Relations Communication |
|
|
25 | (7) |
|
Institutional Aspects of Communication |
|
|
25 | (1) |
|
Representational Aspects of Communication |
|
|
26 | (2) |
|
Ideological Aspects of Communication |
|
|
28 | (1) |
|
Integrational Aspects of Communication |
|
|
29 | (1) |
|
Cultural Aspects of Communication |
|
|
29 | (3) |
|
A Social-Interpretive Communication Theory |
|
|
32 | (9) |
|
|
33 | (1) |
|
|
34 | (3) |
|
Intercultural Communication Effectiveness |
|
|
37 | (4) |
|
Communicating with Multicultural Internal Publics |
|
|
41 | (16) |
|
The Nature and Scope of Internal Publics |
|
|
42 | (2) |
|
Valuing, Managing and Communicating |
|
|
44 | (2) |
|
Building Multicultural Teams |
|
|
46 | (4) |
|
|
46 | (2) |
|
Supervisor-Subordinate Interaction |
|
|
48 | (1) |
|
|
49 | (1) |
|
Making and Communicating Decisions |
|
|
50 | (1) |
|
Managing Conflict Episodes |
|
|
51 | (2) |
|
Recognizing Diversity in Rewarding Performance |
|
|
53 | (4) |
|
Multicultural Community Relations |
|
|
57 | (14) |
|
Varieties of Community Relations |
|
|
57 | (4) |
|
Community and Social Responsibility |
|
|
58 | (1) |
|
Against Community Relations |
|
|
59 | (2) |
|
Cultural Diversity and Community Relations |
|
|
61 | (3) |
|
Community Relations as Genuine Dialogue |
|
|
64 | (7) |
|
|
66 | (1) |
|
|
67 | (1) |
|
Dialogue and Conflict Management |
|
|
67 | (1) |
|
|
68 | (3) |
|
Communicating with Multicultural Activists |
|
|
71 | (16) |
|
The Nature of Activist Publics |
|
|
72 | (5) |
|
|
73 | (1) |
|
Interactivity and Interdependence |
|
|
74 | (3) |
|
Situational Factors: Disasters, Crises and Issues |
|
|
77 | (5) |
|
|
77 | (1) |
|
|
78 | (1) |
|
|
79 | (3) |
|
Establishing Dialogue with Multicultural Activists |
|
|
82 | (5) |
|
|
82 | (1) |
|
|
83 | (4) |
|
New Technologies and Multicultural Public Relations |
|
|
87 | (16) |
|
The Varieties of Technologies |
|
|
89 | (3) |
|
|
90 | (1) |
|
|
91 | (1) |
|
|
91 | (1) |
|
Issues for Multicultural Public Relations |
|
|
92 | (5) |
|
Media and Depresonalization |
|
|
93 | (1) |
|
|
94 | (2) |
|
|
96 | (1) |
|
Promoting Dialogue in the Digital Age |
|
|
97 | (2) |
|
|
99 | (4) |
|
Cultural Diversity in International Public Relations |
|
|
103 | (12) |
|
Balancing Diversity and Uniformity |
|
|
105 | (4) |
|
Primary and Secondary Dimensions of Diversity |
|
|
105 | (1) |
|
Diversity versus Uniformity |
|
|
106 | (2) |
|
Bridging Diversity and Uniformity |
|
|
108 | (1) |
|
Control, Subjugation and Harmony Cultures |
|
|
108 | (1) |
|
Redefining Public Relations and Effectiveness |
|
|
109 | (3) |
|
Beyond Cultural Knowledge |
|
|
112 | (3) |
|
The Future of Multicultural Public Relations |
|
|
115 | (8) |
|
|
116 | (2) |
|
Professionalism and Diversity |
|
|
118 | (2) |
|
Ethical Communication and Diversity |
|
|
120 | (3) |
References |
|
123 | (16) |
Index |
|
139 | |