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Most business books on social media have focused exclusively on using it as a marketing tool. Many employers see it as simply a workplace distraction. But social media has the potential to revolutionize workplace learning. People have always learned best from one another social media enables this to happen unrestricted by physical location and in all kinds of extraordinarily creative ways. The New Social Learning is the most authoritative guide available to leveraging these powerful new technologies.
Tony Bingham and Marcia Conner explain why social media is the ideal solution to some of the most pressing educational challenges organizations face today, such as a widely dispersed workforce and striking differences in learning styles, particularly across genera tions. They definitively answer common objections to using social media as a training tool and show how to win over even the most resistant employees. Then, using examples from a wide range of organizations including Deloitte & Touche, IBM, TELUS, and even the CIA Bingham and Conner help readers sort through the dizzying array of technological options available and decide when and how to use each one to achieve key strategic goals.
Social media technologies everything from 140-character “microsharing” messages to media rich online communities to complete virtual environments and more enable people to connect, collaborate, and innovate on levels never before dreamed of. They make learning dramatically more dynamic, stimulating, enjoyable, and effective. This greatly anticipated book helps organizations create a contemporary learning strategy that is as timely as it is transformative.
Marcia L. Conner works at the intersection of social messaging and workplace learning, focusing on the trends, markets and dynamics shaping a distributed and collaborative business culture. A former Fortune 500 learning chief, coauthor of Creating a Learning Culture: Strategy, Practice & Technology, cocreator of Pistachio Consulting's Enterprise Microsharing Comparison, she writes the Fast Company column Learn At All Levels. She has served FedEx, the Gap, Verizon Wireless, American Express, The Home Depot, Mars, WD-40, CARE, SocialText and other global employers.She authored Learn More Now (John Wiley & Sons, 2004), co-created Creating a Learning Culture with Jim Clawson (Cambridge University Press, 2004) and contributes to dozens of publications including Leading Organizational Learning (Jossey-Bass/Leader to Leader Foundation, 2004) and Engaging Learning forward (Pfeiffer, 2005). She has been quoted in the Wall Street Journal, Forbes, Fortune, CIO Magazine, PCWeek, Information Week, Business 2.0 and has appeared on ABC World News This Morning.
Tony Bingham is a strategic leader with broad-based business, financial, operational, and technical management expertise. He is the President and Chief Executive Officer of the American Society for Training & Development (ASTD). ASTD is the world's largest association dedicated to workplace learning and performance professionals. ASTD's members and associates work in thousands of organizations across many industries in more than 100 countries. Under Tony's leadership, ASTD continues to enhance programs and services for members and professionals in the workplace learning and performance (WLP) field. An important offering for the entire WLP profession is the launch of the ASTD Certification Institute's credentialing program, the Certified Professional in Learning and Performance. Together with the ASTD Board of Directors and supported by a staff of 100 and a wide volunteer network, Tony is focused on expanding ASTD's reach by developing strategic partnerships with organizations in and outside of the U.S., investing in educational offerings to meet member needs, convening the professional community, improving the society's technology infrastructure, developing opportunities to support life-long learning for individuals, and creating closer ties with members, chapters and Global Networks, and the supplier community. Tony joined ASTD in 2001 as Chief Operating Officer / Chief Information Officer where he was responsible for leading business operations and the development of strategic partnerships with leading industry organizations. Before joining ASTD, Tony was the Senior Vice President, Technology and Operations for Britannica.com.
| Foreword | p. xiii |
| Introduction | p. xvii |
| Acknowledgments | p. xxi |
| The New Social Learning Playground Rules | p. 1 |
| The 36,000-Foot View | p. 3 |
| The Workplace Has Changed | p. 4 |
| What Is the New Social Learning? | p. 6 |
| Moving Theory into Practice | p. 10 |
| Why is this Happening Now? | p. 11 |
| Is This Learning? | p. 19 |
| How to Respond to Critics | p. 22 |
| The Next Level | p. 26 |
| Informing Decisions | p. 27 |
| Paving Online Community Roads | p. 33 |
| Community Capabilities | p. 35 |
| Communities Face Forward | p. 37 |
| Make a Case for Online Communities | p. 40 |
| Respond to Critics | p. 48 |
| Recommendations | p. 51 |
| Share Stories Around, Up, and Out | p. 57 |
| Pictures Make Progress | p. 61 |
| Social Media Is Compelling | p. 63 |
| Make a Case for Media Sharing | p. 64 |
| Respond to Critics | p. 70 |
| Recommendations | p. 72 |
| Microsharing for a Healthy Culture | p. 77 |
| Burst Forward | p. 83 |
| Edu-Tweet | p. 85 |
| Respond to Critics | p. 96 |
| Recommendations | p. 99 |
| Growing Collective Intelligence | p. 103 |
| Increase Collective IQ | p. 109 |
| Share for Our Time | p. 112 |
| Break with the Past | p. 116 |
| Respond to Critics | p. 119 |
| Recommendations | p. 121 |
| Immersive Environments Refine Learning | p. 125 |
| Get Together Virtually | p. 129 |
| Out-of-This World Experiences | p. 133 |
| Respond to Critics | p. 141 |
| Recommendations | p. 143 |
| Connecting the Dots at In-Person Events | p. 147 |
| Growing Together | p. 150 |
| Speaker, Teacher, Audience, Student | p. 151 |
| Takeaway | p. 156 |
| Respond to Critics | p. 159 |
| Recommendations | p. 160 |
| Afterword | p. 165 |
| Appendix: Governance | p. 169 |
| Notes and Resources | p. 173 |
| About the Authors | p. 183 |
| About ASTD | p. 185 |
| About Berrett-Koehler | p. 186 |
| Index | p. 187 |
| Table of Contents provided by Ingram. All Rights Reserved. |
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