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Summary
Table of Contents
New informative and persuasive speech videos (in LaunchPad Solo) accompanied by questions show how speakers can polish their organization, source citations, and delivery. These polished and professionally shot speech videos focus on interesting topics like freeganism and social media. There is one speech of introduction, two informative speeches, and two persuasive speeches, as well as "needs improvement" clips that help students recognize how to avoid common pitfalls in their own speeches. Full-text versions of one informative and one persuasive speech are in the book, with electronic transcripts and closed captioning online.
Comprehensive video collection containing more than 240 clips and full-length speeches, including professional speeches and model student speeches. "Needs improvement" clips highlight typical issues.
Even Better Coverage of the Fundamentals
The latest scholarship on listening. This fully revised chapter reflects new research on active listening, processing and remembering information, and minimizing distractions.
Communication ethics, updated with the foundations. This revised chapter clarifies complex ideas and helps students understand the basic ethical theories, in order to become more civic-minded and credible speakers.
Persuasive techniques, simplified. The persuasion chapter has been split into two chapters, to make it easier to understand: Chapter 23 is Principles of Persuasive Speaking and Chapter 24 is Constructing the Persuasive Speech. The content has been revised to help students gain a better understanding of ethical arguments, counterarguments, and other persuasive techniques.
Cutting-Edge Coverage Reflects the Changing World of Public Speaking
New Chapter 9, Locating Credible Print and Online Materials offers an approach to searching for supporting materials aligned with the way that students do their research today online.
Revised Chapters 19-21 focus on presentation software (Prezi, Keynote, PowerPoint) and show students how to create and deliver effective presentations, while avoiding technical glitches.
An updated chapter on online presentations provides students with more detailed techniques and a video of an online speech.
LaunchPad Solo
The book's online component features LearningCurve adaptive quzzing; all of the book's accompanying videos and video-based activities, all easily assignable and assessable using the new VideoTools; and tutorials for using presentation software (Prezi, Keynote, PowerPoint) effectively.
An electronic version of this book is available through VitalSource.
This book is viewable on PC, Mac, iPhone, iPad, iPod Touch, and most smartphones.
By purchasing, you will be able to view this book online, as well as download it, for the chosen number of days.
A downloadable version of this book is available through the eCampus Reader or compatible Adobe readers.
Applications are available on iOS, Android, PC, Mac, and Windows Mobile platforms.
Please view the compatibility matrix prior to purchase.