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Using predictive analytics techniques, decision-makers can uncover hidden patterns and correlations in their data, and leverage this insight to improve a wide range of business decisions. In Predictive Analytics: Data Mining, Machine Learning and Data Science for Practitioners , Dr. Dursun Delen illuminates state-of-the-art best practices for predictive analytics for both business professionals and students. Delen’s holistic approach covers all this, and more:
- Data mining processes, methods, and techniques
- The role and management of data
- Predictive analytics tools and metrics
- Techniques for text and web mining, and for sentiment analysis
- Integration with cutting-edge Big Data approaches
Throughout, Delen promotes understanding by presenting numerous conceptual illustrations, motivational success stories, failed projects that teach important lessons, and simple, hands-on tutorials that set this guide apart from competitors.