Master teacher Sarah Grison has set the new standard for introductory psychology texts. Through a NEW study unit format based on learning research, concepts are presented in a pedagogically consistent, accessible way. Learning Goal Activities and InQuizitive, Norton’s adaptive quizzing tool, engage students in active learning. The NEW High Impact Practices (HIP): A Teaching Guide for Psychology provides research-based teaching. An innovative NEW collection of animated Concept Videos helps students visualize the most challenging topics.