Public Relations Campaigns and Portfolio Building
by Puglisi, GemmaEdition: 1st
Format: Paperback
Pub. Date: 2020-01-23
Publisher(s): Pearson
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Summary
The first guide of its kind,Public Relations Campaigns and PortfolioBuildingoutlines, for students and professionals alike, the building blocks of creating a professional PR portfolio and designing a successful PR campaign. Through examples and case studies, this text brings students through the step-by-step process of successful PR practices. Readers will see the lasting impact a campaign can have on a nonprofit, business, or the community while simultaneously learning how to quantify their results to demonstrate their progress and success to the client. Written by an industry insider, this text gives students tips for communicating effectively with clients, timelines for maintaining progress and various outlets to utilize as they promote their cause.
Table of Contents
| Introduction | p. v |
| Acknowledgments | p. vii |
| Back to Basics | p. 1 |
| How to Find the Perfect Client…or How They Find You | p. 5 |
| Strategy | p. 9 |
| Working with the Client | p. 11 |
| Teamwork | p. 15 |
| The Marketing Tools | p. 19 |
| The Value of Events | p. 37 |
| Your Outreach | p. 45 |
| The Midpoint: How are Your Deliverables Coming Along? | p. 53 |
| The Final Presentation: Your Hard Work Comes Together | p. 57 |
| Case Studies | p. 63 |
| Table of Contents provided by Ingram. All Rights Reserved. |
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