Public Relations in Practice,9780190912079

Public Relations in Practice

by
Edition: 1st
ISBN13: 9780190912079
ISBN10: 0190912073
Format: Paperback
Pub. Date: 2019-01-04
Publisher(s): Oxford University Press
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Summary

Bring guest lectures into the classroom with Public Relations in Practice, a collection of practitioner stories that takes students behind the scenes of the industry. It offers a series of case studies by PR professionals from diverse areas of the field that give students a snapshot of daily life in that area of PR. This approach moves beyond the reach of a traditional textbook by presenting the personal and practical characteristics needed to succeed in the field. These practitioners discuss their paths, their experiences, what they wished they had known, and practical tips for breaking into the industry.

Author Biography


Kate S. Kurtin is Assistant Professor of Communication Studies at California State University, Los Angeles.

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