A revised and updated guide to bridging relationship creation with relationship capitalization
Relationship Economics isn't about taking advantage of friends or coworkers to get ahead. It's about prioritizing and maximizing a unique return on strategic relationships to fuel unprecedented growth. Based on the author's global speaking and consulting engagements, Relationship Economics reveals that success comes from investing in people for extraordinary returns.
This revised and updated third edition explains the three major types of relationships—personal, functional, and strategic—and how to focus each to fuel enterprise growth. It introduces new concepts in relationship management, including the exchange of Relationship Currency®, the accumulation of Reputation Capital®, and the building of Professional Net Worth®. These are the fundamental measures of business relationship, and once you understand them, you'll be able to turn your contacts into better executions, performance, and results.
DAVID NOUR is internationally recognized as the leading expert on applications of strategic relationships in profitable growth, sustained innovation, and lasting change. Nour serves as a trusted advisor to global leaders/boards and educates and coaches corporate leaders. An affiliate faculty at the Goizueta Business School at Emory University, Nour was named to the Global Gurus Top 30 Leadership Professionals and the Thinkers50 Radar 2021 lists. NourGroup.com
LIN WILSON is an illustrator that specializes in creating visual clarity out of chaos. His illustrations have been published in Fortune, The New York Times, and Harvard Magazine.
Acknowledgments ix
Introduction: Welcome to the Age of Hybrid Relationships 1
Chapter 1 Networking = NOTworking 21
Chapter 2 Growth and Business Relationships 51
Chapter 3 Six Phases of Strategic Relationships 79
Chapter 4 Strategic Relationship Planning in Your Organization 117
Chapter 5 Reputation Capital and Professional Net Worth 155
Chapter 6 The Role of AI in Strategic Relationships 187
Chapter 7 Relationship Economics, Co- Create, and Curve Benders 213
About the Author 247
Other Books by David Nour 249
Index 253
Other versions by this Author