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Summary

Accessible and interesting, Shaughnessy,/Zechmeister emphasizes problem solving and provides coverage of descriptive, experimental, and applied research methods. With statistical principles integrated throughout, the text provides students with a thorough introduction to a wide array of methods applied to different research situations.

Table of Contents

PART I: GENERAL ISSUES

Chapter 1: Introduction

Chapter 2: Ethical Issues in the Conduct of Psychological Research

PART II: DESCRIPTIVE METHODS

Chapter 3: Observation

Chapter 4: Correlational Research: Surveys

Chapter 5: Unobtrusive Measures of Behavior

PART III: EXPERIMENTAL METHODS

Chapter 6: Independent-Groups Designs

Chapter 7: Repeated Measures Designs

Chapter 8: Complex Designs

PART IV: APPLIED RESEARCH

Chapter 9: Single-Case Research Designs

Chapter 10: Quasi-Experimental Designs and Program Evaluation

Appendix A: Data Analysis and Interpretation

Appendix B: Questionnaire Construction

Appendix C: Communication in Psychology

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