Downloadable: 120 Days
Downloadable: 180 Days
Downloadable: 365 Days
Downloadable: Lifetime Access
We're Sorry
Sold Out
This item is being sold by an Individual Seller and will not ship from the Online Bookstore's warehouse. The Seller must confirm the order within two business days. If the Seller refuses to sell or fails to confirm within this time frame, then the order is cancelled.
Please be sure to read the Description offered by the Seller.
Summary
Table of Contents
[* Indicates material new to this edition]
Contents
Preface for Instructors
INTRODUCTION
Popular Signs: Or, Everything You Always Knew about American Culture (but Nobody Asked)
It’s the End of the World as We Know It
From Folk to For-Profit
Pop Culture Goes to College
The Semiotic Method
Abduction and Overdetermination
Interpreting Popular Signs: The Revolution will be Reiterated
The Classroom Connection
Cultural Mythologies
Getting Started
Writing about Popular Culture
Using Active Reading Strategies
Prewriting Strategies
Developing Strong Arguments about Popular Culture
Conducting a Semiotic Analysis
Reading Visual Images Actively
Reading Essays about Popular Culture
AMY LIN: Barbie: Queen of Dolls and Consumerism [STUDENT ESSAY]
*IRINA BODEA: Banks: Progressive or Traditional [STUDENT ESSAY]
*JEREMY CREEK: The Anglerfish in the Machine: Horror and Re-enchantment in Stranger Things [STUDENT ESSAY]
Conducting Research and Citing Sources
SCOTT JASCHIK: A Stand against Wikipedia
PATTI S. CARAVELLO: Judging Quality on the Web
TRIP GABRIEL: For Students in Internet Age, No Shame in Copy and Paste
SECTION 1: FOUNDATIONS
Chapter 1. American Paradox: Culture, Conflict, and Contradiction in the U.S.A.
BARBARA EHRENREICH: Bright-Sided
GEORGE PACKER: Celebrating Inequality
*MARK MANSON: The Disease of More
*MARK MURPHY: The Uncivil War: How Cultural Sorting of America Divides Us
ALFRED LUBRANO: The Shock of Education: How College Corrupts
MARIAH BURTON NELSON: I Won. I’m Sorry.
WADE GRAHAM: Are We Greening Our Cities, or Just Greenwashing Them?
Chapter 2. My Selfie, My Self: Identity and Ideology in the New Millennium
MICHAEL OMI: In Living Color: Race and American Culture
*RACHELLE HAMPTON: Which People?
*ZAHIR JANMOHAMED: Your Cultural Attire
AARON DEVOR: Gender Role Behaviors and Attitudes
DEBORAH BLUM: The Gender Blur: Where Does Biology End and Society Take Over?
MICHAEL HULSHOF-SCHMIDT: What’s in an Acronym? Parsing the LGBTQQIP2SAA Community
RACHEL LOWRY: Straddling Online and Offline Profiles, Millennials Search for Identity
*SOPHIE GILBERT: Millennial Burnout is Being Televised
*DAVE PATTERSON: Shame By a Thousand Looks
*KWAME ANTHONY APPIAH: What Does It Mean to Look Like Me
SECTION 2: EVERYDAY LIFE
Chapter 3. Consuming Passions: The Culture of American Consumption
LAURENCE SHAMES: The More Factor
MALCOLM GLADWELL: The Science of Shopping
*JORDYN HOLMAN: Millennials Tried to Kill the American Mall, But Gen Z Might Save It
MICHAEL POLLAN: Supermarket Pastoral
CHRIS ARNING, What Can Semiotics Contribute to Packaging Design?
TROY PATTERSON: The Politics of the Hoodie
THOMAS FRANK: Commodify Your Dissent
JAMES A. ROBERTS: The Treadmill of Consumption
Chapter 4. Brought to You B(u)y: The Signs of Advertising
JACK SOLOMON: Masters of Desire: The Culture of American Advertising
JAMES B. TWITCHELL: What We Are to Advertisers
STEVE CRAIG: Men’s Men and Women’s Women
JIA TOLENTINO: How "Empowerment" Became Something for Women to Buy
*DEREK THOMPSON: The Four-Letter Code to Selling Just About Anything
JULIET B. SCHOR: Selling to Children: The Marketing of Cool
JULIA B. CORBETT: A Faint Green Sell: Advertising and the Natural World
Portfolio of Advertisements
Spotify
Buffalo Exchange
California Walnuts
Shinola Detroit
The Shelter Pet Project
Society of Grownups
Chapter 5. The Cloud: Semiotics and the New Media
*JUDY ESTRIN: I Helped Create the Internet, and I’m Worried about What It’s Doing to Young People *ALICIA ELER: There’s a Lot More to a Selfie than Meets the Eye
*JUDITH SHULEVITZ: "Alexa, How Will You Change Us?"
*JESSE SELL: Gamer Identity
*DAVID COURTWRIGHT: How "Limbic Capitalism" Preys on Our Addicted Brains
NANCY JO SALES: From the Instamatic to Instagram: Social Media and the Secret Lives of Teenagers *JACOB SILVERMAN: "Pics or It Didn’t Happen"—The Mantra of the Instagram Era
BROOKE GLADSTONE: Influencing Machines: The Echo Chambers of the Internet
JOHN HERRMAN: Inside Facebook’s (Totally Insane, Unintentionally Gigantic, Hyperpartisan) Political-Media Machine
SECTION 3: ENTERTAINMENT
Chapter 6. On the Air: Television and Cultural Forms
NEAL GABLER: The Social Networks
BRITTNEY LEVINE BECKMAN: Why We Binge-Watch Stuff We Hate
*SAMANTHA ALLEN: How Euphoria and Model Hunter Schafer Created the Most Interesting Trans Character on TV
CLAIRE MIYE STANFORD: You’ve Got the Wrong Song: Nashville and Country Music Feminism
EMILY NUSSBAUM: The Aristocrats: The Graphic Arts of Game of Thrones
MASSIMO PIGLIUCCI, The One Paradigm to Rule Them All: Scientism and The Big Bang Theory *BRITTANY LEVINE BECKMAN, Why We Binge-Watch Stuff We Hate
Chapter 7. The Hollywood Sign: The Culture of American Film
ROBERT B. RAY: The Thematic Paradigm
CHRISTINE FOLCH: Why the West Loves Sci-Fi and Fantasy: A Cultural Explanation
LINDA SEGER: Creating the Myth
*MAYA PHILLIPS: The Narrative Experiment That Is the Marvel Cinematic Universe
ABRAHAM RIESMAN: What We Talk about When We Talk about Batman and Superman
MATT ZOLLER SEITZ: The Offensive Movie Cliché That Won’t Die
*MIKHAIL LYUBANSKY: The Racial Politics of Black Panther
JESSICA HAGEDORN: Asian Women in Film: No Joy, No Luck
MICHAEL PARENTI: Class and Virtue
DAVID DENBY: High-School Confidential: Notes on Teen Movies
*WESLEY MORRIS: Rom-Coms Were Corny and Retrograde. Why Do I Miss Them so Much?
Chapter 8. Tangled Roots: The Cultural Politics of Popular Music
*NOLAN GLASER: Music Is Supposed to Unify Us. Is the Streaming Revolution Fragmenting Us Instead?
CLARA McNULTY-FINN: The Evolution of Rap
*NADRA NITTLE: Lil Nas X Isn’t an Anomaly
*JON MEACHAM and TIM MCGRAW: How Country Music Explains America’s Divided History
*CHRISTINA NEWLAND: A Cultural History of the Diva
*DJ LOUIE XIV: Has the Pop Star been Killed?
*DANIEL PERSON: When Did Pop Culture and Nature Part Ways?
*DANI DEAHL: Monsta X and Steve Aoki: How K-Pop Took Over YouTube
Glossary
An electronic version of this book is available through VitalSource.
This book is viewable on PC, Mac, iPhone, iPad, iPod Touch, and most smartphones.
By purchasing, you will be able to view this book online, as well as download it, for the chosen number of days.
A downloadable version of this book is available through the eCampus Reader or compatible Adobe readers.
Applications are available on iOS, Android, PC, Mac, and Windows Mobile platforms.
Please view the compatibility matrix prior to purchase.