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xi | |
Preface |
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xv | |
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1 | (18) |
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The Emergence and Evolution of the Social Norms Approach to Substance Abuse Prevention |
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3 | (16) |
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PART TWO: CASE STUDIES OF COLLEGE EXPERIMENTS TO REDUCE ALCOHOL ABUSE |
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19 | (114) |
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The Northern Illinois University Experiment: A Longitudinal Case Study of the Social Norms Approach |
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21 | (14) |
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The Hobart and William Smith Colleges Experiment: A Synergistic Social Norms Approach Using Print, Electronic Media, and Curriculum Infusion to Reduce Collegiate Problem Drinking |
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35 | (30) |
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The University of Arizona's Campus Health Social Norms Media Campaign |
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65 | (18) |
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Applying the Social Norms Model to Universal and Indicated Alcohol Interventions at Western Washington University |
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83 | (17) |
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The Rowan University Social Norms Project |
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100 | (11) |
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The Small Groups Norms-Challenging Model: Social Norms Interventions with Targeted High-Risk Groups |
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111 | (22) |
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PART THREE: EXPANDING SOCIAL NORMS INTERVENTIONS TO OTHER COLLEGE STUDENT APPLICATIONS |
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133 | (38) |
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Perceptions, Norms, and Tobacco Use of College Residence Hall Freshmen: Evaluation of a Social Norms Marketing Intervention |
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135 | (19) |
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A Social Norms Approach to Building Campus Support for Policy Change |
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154 | (17) |
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PART FOUR: YOUNG ADULTS AND SOCIAL NORMS WORK BEYOND THE CAMPUS |
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171 | (36) |
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Misperceptions of Peer Alcohol Norms in a Statewide Survey of Young Adults |
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173 | (9) |
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The Montana Model: Development and Overview of a Seven-Step Process for Implementing Macro-Level Social Norms Campaigns |
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182 | (25) |
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PART FIVE: THE SOCIAL NORMS APPROACH IN MIDDLE AND HIGH SCHOOL POPULATIONS |
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207 | (38) |
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The Imaginary Lives of Peers: Patterns of Substance Use and Misperceptions of Norms Among Secondary School Students |
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209 | (15) |
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Most of Us Are Tobacco Free: An Eight-Month Social Norms Campaign Reducing Youth Initiation of Smoking in Montana |
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224 | (11) |
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Using Social Norms to Reduce Alcohol and Tobacco Use in Two Midwestern High Schools |
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235 | (10) |
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PART SIX: FURTHER APPLICATIONS AND CHALLENGES FOR THE SOCIAL NORMS MODEL IN PROMOTING HEALTH AND WELL-BEING |
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245 | (52) |
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Parents' Perceptions of Parenting Norms: Using the Social Norms Approach to Reinforce Effective Parenting |
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247 | (12) |
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Applications of Social Norms Theory to Other Health and Social Justice Issues |
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259 | (21) |
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The Promise and Challenge of Future Work Using the Social Norms Model |
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280 | (17) |
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About the Editor |
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297 | (2) |
About the Contributors |
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299 | (6) |
Index |
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305 | |