Social Surveys Made Simple

This book provides basic, comprehensive coverage of how to carry out social surveys for an inexperienced reader. Carefully designed to maximize accessibility and ease of use, it takes the reader through the research process, from selecting a method (why choose surveys at all?) to analyzing and writing up the results. Each chapter follows a similar format, with summary features, information boxes, definitions of key concepts and case examples. Support materials, such as sample questionnaires and interview schedules, ethical guidelines, and a list of useful sources, are all given at the end, to make this a rich and compact resource for anyone undertaking survey research for the first time.