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Summary
Business writing that packs a punch: Make the most of your message to get what you want!
-The truth about supercharging your business writing
-The truth about writing directly, clearly, and convincingly
-The truth about writing in today’s varied business formats
Simply the best thinking
THE TRUTH AND NOTHING BUT THE TRUTH
This book reveals 52 proven, bite-size, easy-to-use business writing techniques that work.
Natalie Canavor launched four national magazines for business and professional audiences and directed communications for New York’s largest educational agency.
Claire Meirowitz, an award-winning author, has served as project manager and copy editor for leading business publications. Natalie and Claire own and run C&M Business Writing Services.
“Good writing starts with good thinking. This book shows you how to do both--and in a way that’s effective for our electronic present.” -Peter Krass, President, Petros Consulting LLC
“The Truth About the New Rules of Business Writing is a masterfully crafted guide of best practices for effective and practical business writing in the 21st century. A dynamic writing duo, Canavor and Meirowitz provide an eloquent communication tool for print and digital media in today’s evolving, fast-paced global society.” -Jessica McAleer Decatur, Director of Public Relations, St. Joseph’s College, Long Island Campus
“From everyday letters, e-mails, and reports to Web site content, proposals, and new media, you’ll discover what it takes to make every written word count.” -Jerry Allocca, President, CORE Interactive
Author Biography
Table of Contents
Introduction | p. xi |
The truth about what makes writing work | |
Most people aim for the wrong target | p. 1 |
If you can say it, you can write it | p. 5 |
Forget yesterday-write for today | p. 9 |
Planning is the magic ingredient | p. 13 |
To achieve your goal, look below its surface | p. 17 |
Cut to the chase: Put the bottom line on top | p. 21 |
"Me"-focused messages fail | p. 25 |
People are not the same: Write for differences | p. 29 |
Tone makes-or breaks-your message | p. 33 |
Knowing your inside story is the key | p. 37 |
Forget outlines-organize your thinking | p. 41 |
How to organize is a personal choice | p. 45 |
Every message you send has a psychological impact | p. 49 |
Effective messages lead with strength | p. 53 |
To succeed, cover your ground and remember "the ask" | p. 57 |
Your goal and audience determine the best way to communicate | p. 61 |
The truth about self-editing | |
The best writers don't write; they rewrite | p. 65 |
Rhythm and transitions make writing move | p. 69 |
Less can be a whole lot more | p. 73 |
Passive thinking and jargon undermine clarity | p. 77 |
You don't need grammar drills to spot your writing problems | p. 81 |
The truth about successful e-mail | |
Use e-mail to communicate in the fast lane-powerfully | p. 85 |
Good subject lines say, "Open sesame" | p. 89 |
Know your e-mail do's and don'ts | p. 93 |
Writing good progress reports is worth your time | p. 97 |
The truth about letters | |
Letters: They live! And you need them | p. 101 |
Letters build relationships | p. 105 |
Cover letters matter, big time | p. 109 |
The truth about reports and proposals | |
Good reports generate action | p. 113 |
Organizing complex projects isn't that hard | p. 117 |
Well-crafted proposals win | p. 121 |
The letter format lets you shortcut proposals | p. 125 |
Root grant applications in "mission"-yours and the funder's | p. 129 |
The truth about Web sites | |
Writing is the missing factor in your competitors' Web sites | p. 133 |
Web sites built on keywords and content build traffic | p. 137 |
A home page must crystallize who you are | p. 141 |
The truth about new media | |
Blogging and social media are powerful business tools | p. 145 |
To blog for yourself, be yourself, but carefully | p. 149 |
Good business blogging is edgy | p. 153 |
Tweeting and texting: the ultimate self-edit challenge | p. 157 |
E-letters focus marketing and reinforce branding | p. 161 |
Good PowerPoint is more than pretty faces: It starts with writing | p. 165 |
The truth about writing to self-market | |
Strong résumés focus on accomplishments, not responsibilities | p. 169 |
Fliers are easy all-purpose promotional tools | p. 173 |
It pays to think PR and send news releases | p. 177 |
Writing articles boosts your career | p. 181 |
The virtual world offers self-publishing power | p. 185 |
The truth about tricks of the trade | |
Good headlines help your writing work-a lot | p. 189 |
Skillful interviewing is a major (but unrecognized) business asset | p. 193 |
Readers are global: Try not to confuse them | p. 197 |
Clarity is next to godliness | p. 201 |
You can fix your own grammar goofs | p. 205 |
References | |
Creating a style sheet | |
Resources | |
Table of Contents provided by Ingram. All Rights Reserved. |
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