A Type Primer

by
Edition: 2nd
Format: Paperback
Pub. Date: 2011-01-26
Publisher(s): Pearson
List Price: $99.98

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Summary

Practical and hands-on in approach, this book/exercise manual speaks clearly to beginninggraphic designers and others involved with type about the complex meeting of message, image, and history surrounding typography. Focused on intent and content, not affect or style, it makes informed distinctions between what is appropriate and what is merely show (especially in terms of the "junk" often generated unenlightened by computer users). Filled with examples, exercises, and background information--and designed itselfto reflect good typographic design--it guides readers systematically to the point where they can not only understand but demonstratebasic principles of typography, and thereby strengthen their own typographic instincts. #xA0; Basics. Development. Letters. Words and Phrases. Text. Simple Organization. Grid Systems. #xA0; For beginning graphic designers and others interested in learning the effective use of type.

Author Biography

John Kane teaches typography and graphic design at Northeastern University and at The Art Institute of Boston at Lesley University. He has been a practicing graphic designer and teacher for the last twenty-five years.

Table of Contents

Basics.


Development.


Letters.


Words and Phrases.


Text.


Simple Organization.


Grid Systems.


Appendix A: Macintosh Keyboard Layouts.


Appendix B: Typeface Survey.


Selected Bibliography.

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