Ultimate Small Business Marketing Guide

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Edition: 2nd
Format: Paperback
Pub. Date: 2007-01-04
Publisher(s): Entrepreneur Press
List Price: $24.95

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Summary

Over 1500 Secrets of Top Marketing ProfessionalsBoost your sales revenue, profits and customer loyalty with the 1,500 great marketing tips jam-packed into this essential reference guide. Marketing secrets of top business and sales professionals help you devour competitors, close more sales, win new customers and keep them coming back.Stay one step ahead of the competition with dozens of new high-tech strategies. Refresh your marketing plans with more than 250 new ideas, in addition to the hundreds of proven ideas from the first edition. 91 advertising, direct-marketing and telemarketing tips 30 marketing tricks for your home office 47 ways to take advantage of free PR 39 creative selling methods 89 online marketing techniques And more!To learn more about all of these can't-miss strategies, valuable internet resources are provided. Even just a few of the 1,500 ideas in this book will propel your business light-years ahead of your competitors and boost your revenue through the roof!

Table of Contents

Marketing tips in these areas
Research, planning and competition
Employees
Customer service
Home office
Advertising, direct marketing and telemarketing
Public relations
Networking and referral
Prospecting
Presentation
Closing
Creative selling
Retailing
Service provider
Website and online
Trade show and seminar
Table of Contents provided by Publisher. All Rights Reserved.

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