by
How Marketplace Works:
- This item is offered by an independent seller and not shipped from our warehouse
- Item details like edition and cover design may differ from our description; see seller's comments before ordering.
- Sellers much confirm and ship within two business days; otherwise, the order will be cancelled and refunded.
- Marketplace purchases cannot be returned to eCampus.com. Contact the seller directly for inquiries; if no response within two days, contact customer service.
- Additional shipping costs apply to Marketplace purchases. Review shipping costs at checkout.
Customer Reviews
by
Summary
Writing That Works will help you say what you want to say, with less difficulty and more confidence. Now in its third edition, this completely updated classic has been expanded to include all new advice on e-mail and the e-writing world, plus a fresh point of view on political correctness.
With dozens of examples, many of them new, and useful tips for writing as well as faster on a computer, Writing That Works will show you how to improve anything you write:
-Presentations that move ideas and action
-Memos and letters that get things done
-Plans and reports that make things happen
-Fund-raising and sales letters that produce results
-Resumes and letters that lead to interviews
-Speeches that make a point
‘’Clear, concise communications that make the right point will launch your career or business to new heights.’’- Robert Seelert, Chairman, Saatchi & Saatchi PLC
‘’In advertising, the challenge is to find the one simple, inspired thought... This book helps all of us... ‘’- Peter Georgescu, Chairman Emeritus, Young & Rubicam Inc.
‘’Roman and Raphaelson offer an abundance of practical tips for helping your written and oral communications...‘’- William C. Steere, Jr., Chairman and CEO, Pfizer, Inc.
Table of Contents
Preface: Why a Third Edition? | xi | ||||
|
1 | (6) | |||
|
7 | (29) | |||
|
36 | (9) | |||
|
45 | (18) | |||
|
63 | (27) | |||
|
90 | (21) | |||
|
111 | (14) | |||
|
125 | (11) | |||
|
136 | (14) | |||
|
150 | (6) | |||
|
156 | (21) | |||
|
177 | (6) | |||
|
183 | (8) | |||
Other Books That Will Help You Write Better | 191 |
An electronic version of this book is available through VitalSource.
This book is viewable on PC, Mac, iPhone, iPad, iPod Touch, and most smartphones.
By purchasing, you will be able to view this book online, as well as download it, for the chosen number of days.
A downloadable version of this book is available through the eCampus Reader or compatible Adobe readers.
Applications are available on iOS, Android, PC, Mac, and Windows Mobile platforms.
Please view the compatibility matrix prior to purchase.