Looseleaf Introduction to Mass Communication: Media Literacy and Culture,9781259376504

Looseleaf Introduction to Mass Communication: Media Literacy and Culture

by
Edition: 9th
ISBN13: 9781259376504
ISBN10: 1259376508
Format: Loose-leaf
Pub. Date: 2016-01-11
Publisher(s): McGraw-Hill Education
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List Price: $191.70

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Table of Contents

Part One: Laying the Groundwork

1. Mass Communication, Culture, and Media Literacy

2. Convergence and the Reshaping of Mass Communication

Part Two: Media, Media Industries, and Media Audiences

3. Books

4. Newspapers

5. Magazines

6. Film

7. Radio, Recording, and Popular Music

8. Television, Cable, and Mobile Video

9. Video Games

10. The Internet 

Part Three: Strategic Communication Industries

11. Public Relations

12. Advertising

Part Four: Mass-Mediated Culture in the Information Age

13. Theories and Effects of Mass Communication

14. Media Freedom, Regulation, and Ethics

15. Global Media

Glossary

References

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