Mass Media in a Changing World
by Rodman, GeorgeEdition: 4th
Format: Paperback
Pub. Date: 2011-02-03
Publisher(s): McGraw-Hill Humanities/Social Sciences/Languages
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Summary
Mass Media in a Changing Worldintroduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. Mass Media in a Changing World is the story of where the media came from, why they do what they do, and why those actions cause controversies. The new fourth edition features coverage of new media and the significance of mobile media in mass communication including new sections on the convergence of economics of the online and mobile industries and the history of mobile media.
Table of Contents
PART 1: OVERVIEW Chapter 1: Introduction: Media in a Changing World Chapter 2: Media Impact: Mass Communication Research and Effects PART 2: THE PRINT INDUSTRIES Chapter 3: Books: The Durable Medium Chapter 4: Newspapers: Where Journalism Begins Chapter 5: Magazines: The First of the Specialized Media PART 3: THE ELECTRONIC INDUSTRIES Chapter 6: Movies: Magic from the Dream Factory Chapter 7: Recordings and the Music Industry: Copyright Battles, Format Wars Chapter 8: Radio: The Hits Keep Coming Chapter 9: Television: Reflecting and Affecting Society Chapter 10: The Internet: Convergence in a Networked World PART 4: INFORMATION AND PERSUASION INDUSTRIES Chapter 11: Electronic Journalism: News in the Age of Entertainment Chapter 12: Public Relations: The Image Industry Chapter 13: Advertising: The Media Support Industry PART 5: MEDIA LAW AND ETHICS Chapter 14: Media Law: Understanding Freedom of Expression Chapter 15: Media Ethics: Understanding Media Morality
Chapter 2: Media Impact: Mass Communication Research and Effects PART 2: THE PRINT INDUSTRIES Chapter 3: Books: The Durable Medium Chapter 4: Newspapers: Where Journalism Begins Chapter 5: Magazines: The First of the Specialized Media PART 3: THE ELECTRONIC INDUSTRIES Chapter 6: Movies: Magic from the Dream Factory Chapter 7: Recordings and the Music Industry: Copyright Battles, Format Wars Chapter 8: Radio: The Hits Keep Coming Chapter 9: Television: Reflecting and Affecting Society Chapter 10: The Internet: Convergence in a Networked World PART 4: INFORMATION AND PERSUASION INDUSTRIES Chapter 11: Electronic Journalism: News in the Age of Entertainment Chapter 12: Public Relations: The Image Industry Chapter 13: Advertising: The Media Support Industry PART 5: MEDIA LAW AND ETHICS Chapter 14: Media Law: Understanding Freedom of Expression Chapter 15: Media Ethics: Understanding Media Morality
Chapter 3: Books: The Durable Medium Chapter 4: Newspapers: Where Journalism Begins Chapter 5: Magazines: The First of the Specialized Media PART 3: THE ELECTRONIC INDUSTRIES Chapter 6: Movies: Magic from the Dream Factory Chapter 7: Recordings and the Music Industry: Copyright Battles, Format Wars Chapter 8: Radio: The Hits Keep Coming Chapter 9: Television: Reflecting and Affecting Society Chapter 10: The Internet: Convergence in a Networked World PART 4: INFORMATION AND PERSUASION INDUSTRIES Chapter 11: Electronic Journalism: News in the Age of Entertainment Chapter 12: Public Relations: The Image Industry Chapter 13: Advertising: The Media Support Industry PART 5: MEDIA LAW AND ETHICS Chapter 14: Media Law: Understanding Freedom of Expression Chapter 15: Media Ethics: Understanding Media Morality
Chapter 5: Magazines: The First of the Specialized Media PART 3: THE ELECTRONIC INDUSTRIES Chapter 6: Movies: Magic from the Dream Factory Chapter 7: Recordings and the Music Industry: Copyright Battles, Format Wars Chapter 8: Radio: The Hits Keep Coming Chapter 9: Television: Reflecting and Affecting Society Chapter 10: The Internet: Convergence in a Networked World PART 4: INFORMATION AND PERSUASION INDUSTRIES Chapter 11: Electronic Journalism: News in the Age of Entertainment Chapter 12: Public Relations: The Image Industry Chapter 13: Advertising: The Media Support Industry PART 5: MEDIA LAW AND ETHICS Chapter 14: Media Law: Understanding Freedom of Expression Chapter 15: Media Ethics: Understanding Media Morality
Chapter 6: Movies: Magic from the Dream Factory Chapter 7: Recordings and the Music Industry: Copyright Battles, Format Wars Chapter 8: Radio: The Hits Keep Coming Chapter 9: Television: Reflecting and Affecting Society Chapter 10: The Internet: Convergence in a Networked World PART 4: INFORMATION AND PERSUASION INDUSTRIES Chapter 11: Electronic Journalism: News in the Age of Entertainment Chapter 12: Public Relations: The Image Industry Chapter 13: Advertising: The Media Support Industry PART 5: MEDIA LAW AND ETHICS Chapter 14: Media Law: Understanding Freedom of Expression Chapter 15: Media Ethics: Understanding Media Morality
Chapter 8: Radio: The Hits Keep Coming Chapter 9: Television: Reflecting and Affecting Society Chapter 10: The Internet: Convergence in a Networked World PART 4: INFORMATION AND PERSUASION INDUSTRIES Chapter 11: Electronic Journalism: News in the Age of Entertainment Chapter 12: Public Relations: The Image Industry Chapter 13: Advertising: The Media Support Industry PART 5: MEDIA LAW AND ETHICS Chapter 14: Media Law: Understanding Freedom of Expression Chapter 15: Media Ethics: Understanding Media Morality
Chapter 10: The Internet: Convergence in a Networked World PART 4: INFORMATION AND PERSUASION INDUSTRIES Chapter 11: Electronic Journalism: News in the Age of Entertainment Chapter 12: Public Relations: The Image Industry Chapter 13: Advertising: The Media Support Industry PART 5: MEDIA LAW AND ETHICS Chapter 14: Media Law: Understanding Freedom of Expression Chapter 15: Media Ethics: Understanding Media Morality
Chapter 11: Electronic Journalism: News in the Age of Entertainment Chapter 12: Public Relations: The Image Industry Chapter 13: Advertising: The Media Support Industry PART 5: MEDIA LAW AND ETHICS Chapter 14: Media Law: Understanding Freedom of Expression Chapter 15: Media Ethics: Understanding Media Morality
Chapter 13: Advertising: The Media Support Industry PART 5: MEDIA LAW AND ETHICS Chapter 14: Media Law: Understanding Freedom of Expression Chapter 15: Media Ethics: Understanding Media Morality
Chapter 14: Media Law: Understanding Freedom of Expression Chapter 15: Media Ethics: Understanding Media Morality
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