We're Sorry
Sold Out
We're Sorry
Not Available
This item is being sold by an Individual Seller and will not ship from the Online Bookstore's warehouse. The Seller must confirm the order within two business days. If the Seller refuses to sell or fails to confirm within this time frame, then the order is cancelled.
Please be sure to read the Description offered by the Seller.
Created through a "student-tested, faculty-approved" review process with over 200 students and faculty, MKTG 2010, Student Edition, is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners.
An innovative combination of content delivery both in print and online provides a core text and a wealth of comprehensive multimedia teaching and learning assets based on input from student focus groups and surveys, and from interviews with faculty and students. In the newest edition of MKTG, we added two chapters to build out concepts of which the faculty said they needed more.
Despite adding the two chapters, MKTG maintains the shorter, comprehensive chapters you have come to expect from MKTG. The updated design is more modern and presents content in a more engaging and accessible format. Now, with two new chapters, you can feel confident MKTG fulfills your course coverage needs.
| The World of Marketing | |
| Overview of Marketing | |
| Strategic Planning for Competitive Advantage | |
| Ethics and Social Responsibility | |
| The Marketing Environment | |
| Developing a Global Vision | |
| Analyzing Market Opportunities | |
| Consumer Decision Making | |
| Business Marketing | |
| Segmenting and Targeting Markets | |
| Decision Support Systems and Marketing Research | |
| Product Decisions | |
| Product Concepts | |
| Developing and Managing Products | |
| Services and Nonprofit Organization Marketing | |
| Place (Distribution) Decisions | |
| Marketing Channels | |
| Supply Chain Management | |
| Retailing | |
| Promotion Decisions | |
| Integrated Marketing Communication | |
| Advertising and Public Relations | |
| Sales Promotion and Personal Selling | |
| Pricing Decisions | |
| Pricing Concepts | |
| Setting the Right Price | |
| Technology-Driven Marketing | |
| Customer Relationship Management | |
| Table of Contents provided by Publisher. All Rights Reserved. |
An electronic version of this book is available through VitalSource.
This book is viewable on PC, Mac, iPhone, iPad, iPod Touch, and most smartphones.
By purchasing, you will be able to view this book online, as well as download it, for the chosen number of days.
A downloadable version of this book is available through the eCampus Reader or compatible Adobe readers.
Applications are available on iOS, Android, PC, Mac, and Windows Mobile platforms.
Please view the compatibility matrix prior to purchase.
Other versions by this Author